Archive | 2012

Upbeat Days Down Under …

(Note: These will be tales of Mad Ave and Melbourne initiated by a David Mattingly and his associates, Monahan, Dayman and (especially) Philip Adams. They will be  spiced by “heroic” stories of the Great Barrier Reef.) I first met my Australia “connection” in my office at 919 Third Avenue in NYC, home of Jack Byrne [...]

My brother, the shipper …

These will be stories of having a protective and combative  older brother all your life who inspired and supported and  then died at least 20 years before his time . I remember him astride Buppo, my grandparent’s German Shepherd, his beret worn proudly and his leggings locked around the patient beast’s belly. I remember him [...]

Diving for Delight and Danger.

As intoxicating as cocaine and as stimulating to the brain, my most fulfilling experiences have been those spent a dozen or two fathoms under the surface of the sea. Here, I will tell of memories that I will cherish for the rest of my life. Some of the more memorable were diving with Skeet LaChance [...]

King of the Capers!

This will be the story of helping an apartment building neighbor capture a contract from one of the largest chemical companies in Germany, using an imaginary Board of Advisors and an old Rolex watch. The company was Giulini Chemie Gmbh in Mundenheim, south of  Ludwigshafen. The neighbor was a King.

Seaman stories …

These will be stories of working with Seaman Brothers brothers (Morty and Carl), and about Steve Gordon “10% off for love” commercials, Christian Cooper and Michel Davenport’s radio spokespersons, etc.     (To come) 23 Love Discount 24 Marathon Sale

11,243 Wash and Wear Suits

Only in New York could you find a full-page newspaper ad for a men’s retail store showing a laundromat full of half-dressed men playing chess, and it took Steve Baker and Jack Byrne to dream it up as part of a campaign targeted at creating a new Barney’s after they joined Mogul Williams and Saylor [...]

Barneys’ Satyrs in the New York Times

Jack Byrne and his partner Steve Baker in Mogul Baker Byrne Weiss totally transformed the store’s advertising approach to upgrade Barney’s Men’s Store image with unorthodox and inspirational messages such as this full-page ad in The New York Times comprised of ten words and two Satyrs. The words? ” Seventh Avenue and Seventeenth Street. Where [...]

Does New York need Barney’s new International House

The art of re-inventing Barney’s utilized a wide-range of mind-altering creative tools. In this case, a potpourri of highly recognized New Yorkers was employed to draw the association with the upscale range of men’s fashions inside the store and to give store the ultimate “New York” image. [youtube http://www.youtube.com/watch?v=svkPjHw_L-g&w=853&h=480]  

The birth of Gimbels Market East.

In 1977, a radio barrage featuring the “Busy Bs” (Jack, Christian and 3-yr old ‘KD’ Byrne) created the biggest store opening in history. (See banner photo). This  will be story of Jack (with a little help from his family) and Gimbels. 31 Opening _My Birthday_ 32 Opening 36 Opening Interviews 4