(Note: These will be tales of Mad Ave and Melbourne initiated by a David Mattingly and his associates, Monahan, Dayman and (especially) Philip Adams. They will be spiced by “heroic” stories of the Great Barrier Reef.) I first met my Australia “connection” in my office at 919 Third Avenue in NYC, home of Jack Byrne [...]
These will be stories of having a protective and combative older brother all your life who inspired and supported and then died at least 20 years before his time . I remember him astride Buppo, my grandparent’s German Shepherd, his beret worn proudly and his leggings locked around the patient beast’s belly. I remember him [...]
As intoxicating as cocaine and as stimulating to the brain, my most fulfilling experiences have been those spent a dozen or two fathoms under the surface of the sea. Here, I will tell of memories that I will cherish for the rest of my life. Some of the more memorable were diving with Skeet LaChance [...]
This will be the story of helping an apartment building neighbor capture a contract from one of the largest chemical companies in Germany, using an imaginary Board of Advisors and an old Rolex watch. The company was Giulini Chemie Gmbh in Mundenheim, south of Ludwigshafen. The neighbor was a King.
These will be stories of working with Seaman Brothers brothers (Morty and Carl), and about Steve Gordon “10% off for love” commercials, Christian Cooper and Michel Davenport’s radio spokespersons, etc. (To come) 23 Love Discount 24 Marathon Sale
Story of working with the U.S.Department of Health, creating and producing public service announcements with the Johnny Mann Singers … (to come)
Stories of obtaining and handling the large clothing chain, Robert Hall, highlighting its Spokesperson Team, including Christian Cooper, Michael Davenport, Ted Madison and (name to come) (commercial sample below, story to come) 25 _Rifle Range_
Out of 3,000+ entries from around the world, Lucy Landau, Barney’s cleaning lady, helped tip the scales in favor of the rapidly transforming Barney’s brand, when the International Broadcasting Awards Committee selected this Jack Byrne Advertising’s spot, as the very best in its category.
Only in New York could you find a full-page newspaper ad for a men’s retail store showing a laundromat full of half-dressed men playing chess, and it took Steve Baker and Jack Byrne to dream it up as part of a campaign targeted at creating a new Barney’s after they joined Mogul Williams and Saylor [...]
Jack Byrne and his partner Steve Baker in Mogul Baker Byrne Weiss totally transformed the store’s advertising approach to upgrade Barney’s Men’s Store image with unorthodox and inspirational messages such as this full-page ad in The New York Times comprised of ten words and two Satyrs. The words? ” Seventh Avenue and Seventeenth Street. Where [...]
The art of re-inventing Barney’s utilized a wide-range of mind-altering creative tools. In this case, a potpourri of highly recognized New Yorkers was employed to draw the association with the upscale range of men’s fashions inside the store and to give store the ultimate “New York” image. [youtube http://www.youtube.com/watch?v=svkPjHw_L-g&w=853&h=480]
In 1977, a radio barrage featuring the “Busy Bs” (Jack, Christian and 3-yr old ‘KD’ Byrne) created the biggest store opening in history. (See banner photo). This will be story of Jack (with a little help from his family) and Gimbels. 31 Opening _My Birthday_ 32 Opening 36 Opening Interviews 4
This is the story of my daughter who grew up to be the Mother of Many (sexes and species). (Story to come).