These will be stories of working with Seaman Brothers brothers (Morty and Carl), and about Steve Gordon “10% off for love” commercials, Christian Cooper and Michel Davenport’s radio spokespersons, etc. (To come) 23 Love Discount 24 Marathon Sale
Story of working with the U.S.Department of Health, creating and producing public service announcements with the Johnny Mann Singers … (to come)
Stories of obtaining and handling the large clothing chain, Robert Hall, highlighting its Spokesperson Team, including Christian Cooper, Michael Davenport, Ted Madison and (name to come) (commercial sample below, story to come) 25 _Rifle Range_
Out of 3,000+ entries from around the world, Lucy Landau, Barney’s cleaning lady, helped tip the scales in favor of the rapidly transforming Barney’s brand, when the International Broadcasting Awards Committee selected this Jack Byrne Advertising’s spot, as the very best in its category.
Only in New York could you find a full-page newspaper ad for a men’s retail store showing a laundromat full of half-dressed men playing chess, and it took Steve Baker and Jack Byrne to dream it up as part of a campaign targeted at creating a new Barney’s after they joined Mogul Williams and Saylor [...]
Jack Byrne and his partner Steve Baker in Mogul Baker Byrne Weiss totally transformed the store’s advertising approach to upgrade Barney’s Men’s Store image with unorthodox and inspirational messages such as this full-page ad in The New York Times comprised of ten words and two Satyrs. The words? ” Seventh Avenue and Seventeenth Street. Where [...]
The art of re-inventing Barney’s utilized a wide-range of mind-altering creative tools. In this case, a potpourri of highly recognized New Yorkers was employed to draw the association with the upscale range of men’s fashions inside the store and to give store the ultimate “New York” image. [youtube http://www.youtube.com/watch?v=svkPjHw_L-g&w=853&h=480]