Bonus Gifts Family

JBA launched with two major accounts, Barney’s and Bonus Gifts coupons which was a joint program featuring 300 major brands produced by 20 food companies like Quaker Oats, Coca Cola, Scott Paper, etc. Bonus Gifts management insisted JBA re-pitch for the account by presenting a creative idea in competition with the two most creative agencies of the day, Rosenfeld Sirowitz and Lawson and Scali McCabe and Sloves. This is the commercial JBA produced in winning the competition, featuring our own created “King Family” and the voices of the Ray Charles singers.

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