Once the launch was over, Eyelab radio campaign fell to Jay & Day.
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Jack Byrne, chairman of Manhattan Eyeland intrigued New Yorkers with a pre-opening radio campaign.
The Marathon Sale commercials were recorded after Christian entered labor while a limo waited outside to take her to Lenox Hill hospital where KD was born.
The Cotton Industry launched its highly successful new logo and marketing position with this song, featuring Christian Cooper and this ad campaign by Jack Byrne.