Once the launch was over, Eyelab radio campaign fell to Jay & Day.
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Not that bad
With the new store’s name as an entry point, Jack made his messages very personal about “his” city.
Eyelab launched Jack’s concept in 1980 that now produces $25 billion in annual sales in 25,000 stores worldwide.
Christian Cooper wrote and performed this theme for Manhattan Eyeland, the world’s largest, eyewear store.