Once the launch was over, Eyelab radio campaign fell to Jay & Day.
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JBA and Radio Band of America hooked up to create a series of fun commercials for American Bakeries brands.
Christian and JBA copywriter Michael Davenport teamed up for a number of client’s as spokesmen, here as Christian C and Michael D for Seaman’s.
The Opening of Manhattan Eyeland was supported by commercials and a 16-page color insert in the New York Times.