Individual commercials by The Eyesman could be placed in local markets.
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Not that bad
Jack Byrne, chairman of Manhattan Eyeland intrigued New Yorkers with a pre-opening radio campaign.
Once the launch was over, Eyelab radio campaign fell to Jay & Day.
The Byrne Family (Jack, Christian and 3-yr old KD) were spokespersons for launching Gimbels Market East in Philadelphia.