Individual commercials by The Eyesman could be placed in local markets.
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Not that bad
Jack Byrne, chairman of Manhattan Eyeland intrigued New Yorkers with a pre-opening radio campaign.
Jack conceived of “Saturday Street’ marketing to be promoted by Franklin Simon and its 34th Street competitors. Radio Band of America created the song.
The Byrne Family (Jack, Christian and 3-yr old KD) were spokespersons for launching Gimbels Market East in Philadelphia. Later KD as pilgrim in store’s Thanksgiving Day parade;