Individual commercials by The Eyesman could be placed in local markets.
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Not that bad
The purpose of The Eyesman was to develop a voice promoting the fashion and fun of eyewear
One of the spots that launched the First Barney’s Warehouse Sale (now in its 40+ year) one of the most successful sales concepts in history. Jack Byrne interviews that first line of shoppers.
With the new store’s name as an entry point, Jack made his messages very personal about “his” city.