Once the launch was over, Eyelab radio campaign fell to Jay & Day.
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Not that bad
Eyelab launched Jack’s concept in 1980 that now produces $25 billion in annual sales in 25,000 stores worldwide.
Jack Byrne, chairman of Manhattan Eyeland intrigued New Yorkers with a pre-opening radio campaign.
Christian and JBA copywriter Michael Davenport teamed up for a number of client’s as spokesmen, here as Christian C and Michael D for Seaman’s.