Once the launch was over, Eyelab radio campaign fell to Jay & Day.
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The Marathon Sale commercials were recorded after Christian entered labor while a limo waited outside to take her to Lenox Hill hospital where KD was born.
Christian Cooper wrote and performed this theme for Manhattan Eyeland, the world’s largest, eyewear store.
The Opening of Manhattan Eyeland was supported by commercials and a 16-page color insert in the New York Times.