Phase two introduced the voices of Barney’s ex-spokesmen on behalf of Bonds.
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Jack Byrne radio spot for Mickeys Banana Split Snack Cakes.
The Byrne Family (Jack, Christian and 3-yr old KD) were spokespersons for launching Gimbels Market East in Philadelphia.
The Opening of Manhattan Eyeland was supported by commercials and a 16-page color insert in the New York Times.