Phase two introduced the voices of Barney’s ex-spokesmen on behalf of Bonds.
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Not that bad
The purpose of The Eyesman was to develop a voice promoting the fashion and fun of eyewear
CLIO for best radio campaign of the year included this spot. Jim Lee was also featured in full-page New York Times Barney’s ad.
Once the launch was over, Eyelab radio campaign fell to Jay & Day.