A new “Bulk Store” concept created by Jack Byrne and delivered, infamously, by the legendary Al Fann.
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Not that bad
Once the launch was over, Eyelab radio campaign fell to Jay & Day.
World’s first “glasses-in-an-hour store” was created by Jack. Radio team was Jack, Christian and KD Byrne
The Marathon Sale commercials were recorded after Christian entered labor while a limo waited outside to take her to Lenox Hill hospital where KD was born.