With the new store’s name as an entry point, Jack made his messages very personal about “his” city.
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The Opening of Manhattan Eyeland was supported by commercials and a 16-page color insert in the New York Times.
Eyelab launched Jack’s concept in 1980 that now produces $25 billion in annual sales in 25,000 stores worldwide.
The Byrne Family (Jack, Christian and 3-yr old KD) were spokespersons for launching Gimbels Market East in Philadelphia.