With the new store’s name as an entry point, Jack made his messages very personal about “his” city.
There are no reviews yet, would you like to submit yours?
Not that bad
Once the launch was over, Eyelab radio campaign fell to Jay & Day.
The Byrne Family (Jack, Christian and 3-yr old KD) were spokespersons for launching Gimbels Market East in Philadelphia.
The purpose of The Eyesman was to develop a voice promoting the fashion and fun of eyewear