With the new store’s name as an entry point, Jack made his messages very personal about “his” city.
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Not that bad
This radio commercial was created and produced by Jack Byrne. Enjoy!
Once the launch was over, Eyelab radio campaign fell to Jay & Day.
The Byrne Family (Jack, Christian and 3-yr old KD) were spokespersons for launching Gimbels Market East in Philadelphia. Later KD as pilgrim in store’s Thanksgiving Day parade;