With the new store’s name as an entry point, Jack made his messages very personal about “his” city.
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The purpose of The Eyesman was to develop a voice promoting the fashion and fun of eyewear
The Cotton Industry launched its highly successful new logo and marketing position with this song, featuring Christian Cooper and this ad campaign by Jack Byrne.
Jack Byrne, chairman of Manhattan Eyeland intrigued New Yorkers with a pre-opening radio campaign.