With the new store’s name as an entry point, Jack made his messages very personal about “his” city.
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Once the launch was over, Eyelab radio campaign fell to Jay & Day.
The Byrne Family (Jack, Christian and 3-yr old KD) were spokespersons for launching Gimbels Market East in Philadelphia.
World’s first “glasses-in-an-hour store” was created by Jack. Radio team was Jack, Christian and KD Byrne