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Not that bad
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Eyelab launched Jack’s concept in 1980 that now produces $25 billion in annual sales in 25,000 stores worldwide.
Three-phase (3-months) strategy to change Bonds was based on linking its bad name with two great ones. Strategy devised by Jack with Byrne or Schoenfeld Partner, Jerry.
This radio commercial was created and produced by Jack Byrne. Enjoy!