Tag Archives: Bob Haag

How to Make Money Without Really Trying.

All right, Class, settle down. Here is the key question on your final exam in Advertising 101: What is the single most important contractual factor in assuring, from the agency’s point of view, that a satisfactory agency/client relationship will exist? No, it’s not the “duration of the contract”. It’s not the “stipulations” of responsibilities. It’s […]