These will be stories of working with Seaman Brothers brothers (Morty and Carl), and about Steve Gordon “10% off for love” commercials, Christian Cooper and Michel Davenport’s radio spokespersons, etc. (To come) 23 Love Discount 24 Marathon Sale
Stories of obtaining and handling the large clothing chain, Robert Hall, highlighting its Spokesperson Team, including Christian Cooper, Michael Davenport, Ted Madison and (name to come) (commercial sample below, story to come) 25 _Rifle Range_
Early in 1983, my partner, Jim Fischbach, and I had just about given up hope for the success of, or even the continuation of, our new enterprise, CARMA (Casino and Restaurant Marketing Associates). Our big client for whom we were contracted to reposition, redesign and market five casino hotels in Las Vegas (including The Silverbird, the Silver Nugget and the [...]
This is the story of the break-through wedding of Jack Byrne to Christian Cooper and Bobby Short’s reaction to it.
Creativity is where you find it. And the more limited the budgets of your clients, or the more adventurous the levels of impact you wish to achieve, you better find it in places other than the client’s reserve fund. The synthesizing of unrelated elements is often the key process in creative “inventions”. (When opportunity knocks, [...]
Harold Smith, a top buyer for Robert Hall, had left the dying company and decided to open his own chain of women’s specialty shops in the growing market of the middle south. He planned to call them JONNA’S, an anagram of his two daughter’s names. And, he called me and pleaded for Jack Byrne Advertising [...]
When I first met my wife, Christian Cooper, she was an actress. My early courtship included shuttle flights between New York and Boston where she was appearing in the pre-Broadway run of Prettybelle, an Alexander Cohen production, directed by Gower Champion and starring Angela Lansbury. However, prior to her acting career, she had been a [...]