Tag Archives: Jack Byrne Advertising

The RIP Roarin’ Russian 90s!

If you ever wondered about how an aging American would dive into a burgeoning “mafiaocrasy” where partners were killed, enemies “taken out”, money easily made and, frequently, stolen and line-tapping was common and lying was a way of life, then, you have come to the right writing. The path that led me to spend nearly [...]

11,243 Wash and Wear Suits

Only in New York could you find a full-page newspaper ad for a men’s retail store showing a laundromat full of half-dressed men playing chess, and it took Steve Baker and Jack Byrne to dream it up as part of a campaign targeted at creating a new Barney’s after they joined Mogul Williams and Saylor [...]

Barneys’ Satyrs in the New York Times

Jack Byrne and his partner Steve Baker in Mogul Baker Byrne Weiss totally transformed the store’s advertising approach to upgrade Barney’s Men’s Store image with unorthodox and inspirational messages such as this full-page ad in The New York Times comprised of ten words and two Satyrs. The words? ” Seventh Avenue and Seventeenth Street. Where [...]

Does New York need Barney’s new International House

The art of re-inventing Barney’s utilized a wide-range of mind-altering creative tools. In this case, a potpourri of highly recognized New Yorkers was employed to draw the association with the upscale range of men’s fashions inside the store and to give store the ultimate “New York” image. [youtube http://www.youtube.com/watch?v=svkPjHw_L-g&w=853&h=480]  

Joe Namath, Tom Jones and me …

In early 1970, the new advertising agency, Jack Byrne Advertising, moved from its temporary quarters at the Shelton Towers Hotel to 770 Lexington Avenue, between East 60th and East 61st Streets.  One of the benefits of this move was that JBA was now located but one block from Bachelor’s III which had been my favorite haunt from the [...]

Ad Life’s a Beach!

This is the story of how Jack Byrne and Stan Kovics took their creative challange to Puerto Rico and created an entire 20-ads campaign for Barney’s while playing in the sand, in the casino and in bed,  and then won the CLIO for the best print advertising in America. (Story to come)

“A JING IS A JOY IN SAVING!”

Harold Smith, a top buyer for Robert Hall, had left the dying company and decided to open his own chain of women’s specialty shops in the growing market of the middle south. He planned to call them JONNA’S, an anagram of his two daughter’s names. And, he called me and pleaded for Jack Byrne Advertising [...]

You’ve Got to Know Your Bees.

In marketing circles, they say Manufacturing is “Strategic” and Retailing is “Tactical”. That makes sense. GM sets the long-term goals in product, markets and pricing and provides the advertising cover barrage under which its dealers fight the regional battles and the day-to-day skirmishes in the daily newspapers, using the most localized weapons such as price [...]

The Greatest Little Coupon in the World.

OK. Here’s a problem for you. It’s March 1970. Your new agency is two months old. You have left your partners at Griswold Eshleman Baker & Byrne, New York and Cleveland. Former partners (Charlie Farran, Jim Johnston, Sidney Matthew Weiss, Milton Guttenplan, Perry Brand, and Norman Cohen) were all behind you now. From the beginning [...]