Tag Archives: Jack Byrne

Diving for Delight and Danger.

As intoxicating as cocaine and as stimulating to the brain, my most fulfilling experiences have been those spent a dozen or two fathoms under the surface of the sea. Here, I will tell of memories that I will cherish for the rest of my life. Some of the more memorable were diving with Skeet LaChance [...]

King of the Capers!

This will be the story of helping an apartment building neighbor capture a contract from one of the largest chemical companies in Germany, using an imaginary Board of Advisors and an old Rolex watch. The company was Giulini Chemie Gmbh in Mundenheim, south of  Ludwigshafen. The neighbor was a King.

Seaman stories …

These will be stories of working with Seaman Brothers brothers (Morty and Carl), and about Steve Gordon “10% off for love” commercials, Christian Cooper and Michel Davenport’s radio spokespersons, etc.     (To come) 23 Love Discount 24 Marathon Sale

11,243 Wash and Wear Suits

Only in New York could you find a full-page newspaper ad for a men’s retail store showing a laundromat full of half-dressed men playing chess, and it took Steve Baker and Jack Byrne to dream it up as part of a campaign targeted at creating a new Barney’s after they joined Mogul Williams and Saylor [...]

Barneys’ Satyrs in the New York Times

Jack Byrne and his partner Steve Baker in Mogul Baker Byrne Weiss totally transformed the store’s advertising approach to upgrade Barney’s Men’s Store image with unorthodox and inspirational messages such as this full-page ad in The New York Times comprised of ten words and two Satyrs. The words? ” Seventh Avenue and Seventeenth Street. Where [...]

The birth of Gimbels Market East.

In 1977, a radio barrage featuring the “Busy Bs” (Jack, Christian and 3-yr old ‘KD’ Byrne) created the biggest store opening in history. (See banner photo). This  will be story of Jack (with a little help from his family) and Gimbels. 31 Opening _My Birthday_ 32 Opening 36 Opening Interviews 4

The Hostile Takeover!

In 1995, the company I headed, Eastern Holdings International, had two partnerships in the Former Soviet Union. One was headquartered in St. Petersburg, Russia, with agreements covering all Former Soviet Union territories except the Baltic’s. The other was in Latvia with agreements covering the three Baltic nations (Latvia, Lithuania and Estonia) and was headquartered in Riga, the [...]

“Inproooo…In-corp-or-ated!”

This is the story of acquiring a major project from AT&T and The Bell System (pre-breakup) and the partnerships that were made and broken and the money that was made by all. Project launched AT&T machine-to-machine communications fore-running a hundreds-of-billion-dollar annual business. In 1962, after a decade of clearing my future path through the woods of six advertising [...]

An Unexpected Departure

This is a story of Army Intelligence on a lower  intelligence  level. It was late spring in 1950,  at the time of rising conflicts on the  Korean peninsula. Having, as an 18-year old, enlisted in the Marine Corps during WWII, I decided, if I was going to serve during some Korean action, it should be in [...]

The Art of Misdirection in Avoidance of Mugging …

This story starts with my father, James Patrick Byrne, who was rather skilled with his fists and even more skilled in his ways of not using them. Until he got Grace Burke’s acceptance of marriage, he was a young (19) professional boxer who had an early reputation for the flooring ability of his wind-up-and-throw punch called “The Mary [...]

Bunking The Bankers …

By the early 1990s, Russia and the Former Soviet Union (FSU) had earned a certain fame, summarized by a certain name for its particular blend of business and politics, it was known by its acquaintances as a mafiocracy. Now, those of us who were living in it, like in any society, hardly noticed the big image, we just dealt with our [...]

A Bunch of Clucks …

This is the story of how Jack Byrne Advertising failed to get the chicken farmer’s account even though ten-years later, at Regine’s,  Frank Perdue introduced Jack as “The genius who knew I should do my own commercials five minutes after he met me!” (Story to come)

The Cotton Wars …

This is the story of how the growers and commodity brokers went to war over foreign sales and fought it over the body of the head of Cotton Incorporporated, Dukes Wooters,  and how Jack enlisted the aid of “The Old Timer” to resolve the combat. (Story to come) 61 _The More Cotton The Better_

I’ll Take Manhattan Everytime…

Early in 1983, my partner, Jim Fischbach, and I had just about given up hope for the success of, or even the continuation of,  our new enterprise, CARMA (Casino and Restaurant Marketing Associates). Our big client for whom we were contracted to reposition, redesign and market five casino hotels in Las Vegas (including The Silverbird, the Silver Nugget and the [...]

“Too tied up to talk …”

How Jack called Tony Bennett’s agent in a huff and was told by his secretary that she was “too tied up to talk…” Jack was less offended the next morning when he found out the agent’s office had been  in the process of being robbed and she was truly tied up (to her chair) by the [...]

Trumped by the Trumps

How Jack and his partner son, John, created a brilliant campaign for Williams Island behalf of the owner who had called Jack a “Genius” for making him millions of dollars only to have the campaign rejected by the owner’s teen-aged daughter. (Story to come)

Ad Life’s a Beach!

This is the story of how Jack Byrne and Stan Kovics took their creative challange to Puerto Rico and created an entire 20-ads campaign for Barney’s while playing in the sand, in the casino and in bed,  and then won the CLIO for the best print advertising in America. (Story to come)

Cast of Thousands!

This is story of how Jack Byrne and Rocky Graziano cooked up a scheme to get a couple of thousand “actors” to work 12 hours for a Lee Myles Tee Shirt. (Story to Come with photos by Julius Spedale) m

Vanquishing Vegas!

The Jack Barnes School of Winning Blackjack has its own book full of stories (See “By Hooker by Crook”, “Qa-Qa-Qadafi!”,”Stossel vs Reasoner”) but its spinoffs have their own books as well. One of these is the story of CARMA. Soon after I started the School of Winning Blackjack, in October of 1980, I received a call from a Jim Fischbach, [...]

Bombs Away in Lithuania …

This will tell the story of how three of our four Vision Express stores in Lithuania were simultaneously bathed in grenades one Monday morning at 1am and how the Mafia group who did the deed eventually apologized and paid for damage repair. When the USSR folded back into its constituent states in 1991, I was already [...]

Rape Veronica ….

I was an American running a British joint venture in the former Soviet Union with offices in Saint Petersburg, Russia, and Riga, Latvia. My partners in Riga were all of Russian descent whose parents  had arrived during Soviet occupation of that small and gentle country. After three years of our operation, I discovered that my partners had [...]

Nothing but The Truth …

In Russia, there is a way of embellishing truth, through exaggeration or misdirection or reduction of facts, that is considered an art and a legitimate exercise in daily dialogue and debate. It is called “vranyo”. One is considered very out of line and even rude if one challenges the fabricator of this fabrication. IN 1992, [...]

Just Wear a Smile and a ………

In 1961, I was hired by a small but ferociously creative agency named Hockaday Associates, headed by Margaret Hockaday and employees who called themselves “Hockadaisies”. I was hired to help to bring a “Big Agency Image” and “Masculinity” to help solicit an enormous client for the Hockadaisies, bigger in gross annual income than the total [...]

Bye,Bye,Byrnee …

Valeriy Solovyov was honored, buried and toasted. This morning,  we had told “Boris Schmoris” to “Go Fuck Himself” (in proper Russian, of course). We’d just had a few hour nap. Sergey, our driver,  rang our bell at 1:30 in the afternoon. Refreshed from our naps following the meeting with Boris, the abhorrent, Veronika and I [...]

Home Alone.

It had been a very busy Friday. In the morning, we (2000 of us) had honored my assassinated partner (“LIFE AND DEATH IN THE PALACE OF CULTURE”). In the afternoon, we had buried him (“THE TSAR IS DEAD”). Through the night, we had toasted him and vowed to avenge his death (“HEAD OF THE TABLE”). [...]

Boris Schmoris …

Valeriy Solovyev, my cherished Russian partner,  was kaput. On Saturday morning,  2000 heartbroken employees, friends, business associates and one lover had honored him at the Palace of Culture. That afternoon, half of those at the Palace of Culture assisted at his frozen earth burial in Northern St. Petersburg. That night 600 employyes and partners toasted [...]

Head of the Table.

The public mourning was done (See “Death and Life in the Palace of Culture”). The cemetery was now history (See “The Tsar is Dead”). But, Russia was not done with Solovyev yet. His Memorial Meal at Optica lay still ahead. I had instructed my driver, Serge, to take us first to my apartment so Veronika and [...]

The Wall Street Infernal.

NOTE: WRITE INTRO TO CONNECT WITH REST OF STORY. IF NEEDED. E. Dean Butler was a man with inside information. He had been inside Procter & Gamble for six years and had risen to a high inside position. The Wall Street Journal had a lady reporter who had been nosing around P&G for nearly a [...]