This space will carry the story of how one of the most awarded commercial teams in history: 1. Came to be. 2. Created its illusions 3. Produced earth-shattering sales. 4. Lured Christian Cooper to be Jack Byrne’s wife. Here are a few of the thousands of messages imparted by Jay & Day. 19 Casey Stengle [...]
Stories of obtaining and handling the large clothing chain, Robert Hall, highlighting its Spokesperson Team, including Christian Cooper, Michael Davenport, Ted Madison and (name to come) (commercial sample below, story to come) 25 _Rifle Range_
Out of 3,000+ entries from around the world, Lucy Landau, Barney’s cleaning lady, helped tip the scales in favor of the rapidly transforming Barney’s brand, when the International Broadcasting Awards Committee selected this Jack Byrne Advertising’s spot, as the very best in its category.
Only in New York could you find a full-page newspaper ad for a men’s retail store showing a laundromat full of half-dressed men playing chess, and it took Steve Baker and Jack Byrne to dream it up as part of a campaign targeted at creating a new Barney’s after they joined Mogul Williams and Saylor [...]
The art of re-inventing Barney’s utilized a wide-range of mind-altering creative tools. In this case, a potpourri of highly recognized New Yorkers was employed to draw the association with the upscale range of men’s fashions inside the store and to give store the ultimate “New York” image. [youtube http://www.youtube.com/watch?v=svkPjHw_L-g&w=853&h=480]
In early 1970, the new advertising agency, Jack Byrne Advertising, moved from its temporary quarters at the Shelton Towers Hotel to 770 Lexington Avenue, between East 60th and East 61st Streets. One of the benefits of this move was that JBA was now located but one block from Bachelor’s III which had been my favorite haunt from the [...]
In 1970, the New York City economy was not so hot and getting colder and the menswear industry was colder than that. Denim was hot, but tailored clothing was not, thanks to the upward spiraling influence of the freedom-loving Baby Boomers. To add to the industry’s problems, its half-hearted attempts to establish designer names as [...]
In marketing circles, they say Manufacturing is “Strategic” and Retailing is “Tactical”. That makes sense. GM sets the long-term goals in product, markets and pricing and provides the advertising cover barrage under which its dealers fight the regional battles and the day-to-day skirmishes in the daily newspapers, using the most localized weapons such as price [...]