Out of 3,000+ entries from around the world, Lucy Landau, Barney’s cleaning lady, helped tip the scales in favor of the rapidly transforming Barney’s brand, when the International Broadcasting Awards Committee selected this Jack Byrne Advertising’s spot, as the very best in its category.
Only in New York could you find a full-page newspaper ad for a men’s retail store showing a laundromat full of half-dressed men playing chess, and it took Steve Baker and Jack Byrne to dream it up as part of a campaign targeted at creating a new Barney’s after they joined Mogul Williams and Saylor [...]
Jack Byrne and his partner Steve Baker in Mogul Baker Byrne Weiss totally transformed the store’s advertising approach to upgrade Barney’s Men’s Store image with unorthodox and inspirational messages such as this full-page ad in The New York Times comprised of ten words and two Satyrs. The words? ” Seventh Avenue and Seventeenth Street. Where [...]
This is the story of how Jack Byrne Advertising failed to get the chicken farmer’s account even though ten-years later, at Regine’s, Frank Perdue introduced Jack as “The genius who knew I should do my own commercials five minutes after he met me!” (Story to come)
In 1970, the New York City economy was not so hot and getting colder and the menswear industry was colder than that. Denim was hot, but tailored clothing was not, thanks to the upward spiraling influence of the freedom-loving Baby Boomers. To add to the industry’s problems, its half-hearted attempts to establish designer names as [...]