Tag Archives: Joe Namath

Does New York need Barney’s new International House

The art of re-inventing Barney’s utilized a wide-range of mind-altering creative tools. In this case, a potpourri of highly recognized New Yorkers was employed to draw the association with the upscale range of men’s fashions inside the store and to give store the ultimate “New York” image. [youtube http://www.youtube.com/watch?v=svkPjHw_L-g&w=853&h=480]  

Joe Namath, Tom Jones and me …

In early 1970, the new advertising agency, Jack Byrne Advertising, moved from its temporary quarters at the Shelton Towers Hotel to 770 Lexington Avenue, between East 60th and East 61st Streets.  One of the benefits of this move was that JBA was now located but one block from Bachelor’s III which had been my favorite haunt from the [...]