Tag Archives: Manhattan

I’ll Take Manhattan Everytime…

Early in 1983, my partner, Jim Fischbach, and I had just about given up hope for the success of, or even the continuation of,  our new enterprise, CARMA (Casino and Restaurant Marketing Associates). Our big client for whom we were contracted to reposition, redesign and market five casino hotels in Las Vegas (including The Silverbird, the Silver Nugget and the [...]