Tag Archives: New Business Pitch

Just Wear a Smile and a ………

In 1961, I was hired by a small but ferociously creative agency named Hockaday Associates, headed by Margaret Hockaday and employees who called themselves “Hockadaisies”. I was hired to help to bring a “Big Agency Image” and “Masculinity” to help solicit an enormous client for the Hockadaisies, bigger in gross annual income than the total [...]