Tag Archives: Stan Kovics

Ad Life’s a Beach!

This is the story of how Jack Byrne and Stan Kovics took their creative challange to Puerto Rico and created an entire 20-ads campaign for Barney’s while playing in the sand, in the casino and in bed,  and then won the CLIO for the best print advertising in America. (Story to come)

Even Then He Knew…

Jack Byrne Advertising was new, hot, and the talk of both the 6:05 and the 7:02 New Haven RR commuter bar cars if not the town. In less than 6 months from its opening on January 1, 1970, it had nailed the biggest plum in food marketing, the Bonus Gifts Coupons account, incorporating funds from [...]

The Greatest Little Coupon in the World.

OK. Here’s a problem for you. It’s March 1970. Your new agency is two months old. You have left your partners at Griswold Eshleman Baker & Byrne, New York and Cleveland. Former partners (Charlie Farran, Jim Johnston, Sidney Matthew Weiss, Milton Guttenplan, Perry Brand, and Norman Cohen) were all behind you now. From the beginning [...]