11,243 Wash and Wear Suits

Only in New York could you find a full-page newspaper ad for a men’s retail store showing a laundromat full of half-dressed men playing chess, and it took Steve Baker and Jack Byrne to dream it up as part of a campaign targeted at creating a new Barney’s after they joined Mogul Williams and Saylor to form Mogul Baker Byrne Weiss, three years before the advent of Jack Byrne Advertising.




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