Tag: Bonds
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11,243 Wash and Wear Suits
Only in New York could you find a full-page newspaper ad for a men’s retail store showing a laundromat full of half-dressed men playing chess, and it took Steve Baker and Jack Byrne to dream it up as part of a campaign targeted at creating a new Barney’s after they joined Mogul Williams and Saylor…
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You’ve Got to Know Your Bees.
In marketing circles, they say Manufacturing is “Strategic” and Retailing is “Tactical”. That makes sense. GM sets the long-term goals in product, markets and pricing and provides the advertising cover barrage under which its dealers fight the regional battles and the day-to-day skirmishes in the daily newspapers, using the most localized weapons such as price…