Tag: Jim MacManus

  • The Greatest Little Coupon in the World.

    OK. Here’s a problem for you. It’s March 1970. Your new agency is two months old. You have left your partners at Griswold Eshleman Baker & Byrne, New York and Cleveland. Former partners (Charlie Farran, Jim Johnston, Sidney Matthew Weiss, Milton Guttenplan, Perry Brand, and Norman Cohen) were all behind you now. From the beginning…